Cutting-Edge RESEARCH
Book Data Consultants, PhDs
Critical analysis and informed insights from tenured book publishing professors Rachel Noorda and Kathi Inman Berens
✓ Book contexts
✓ book consumption
✓ book community
Practice Areas
Drs. Noorda and Inman Berens provide custom cuts of data, personalized research presentations, and report writing and data analysis for book industry stakeholders such as libraries, publishers, trade organizations, and authors.
01
Custom Cuts of Data
02
Personalized Research Presentations
03
Report Writing and Data Analysis
Trained researchers with 20+ years of experience
Trained at the University of California Berkley and University of Stirling, Drs. Inman Berens and Noorda have skills and experience with qualitative and quantitative data collection and analysis.
Rachel Noorda is a grant-winning and internationally recognized scholar of book consumption and reading communities, Associate Professor of Book Publishing, and Director of the Book Publishing Graduate Program at Portland State University.
Kathi Inman Berens is a U.S. Fulbright Scholar of digital culture, former Annenberg Innovation Lab Fellow, prize-winning author, and Associate Professor of Book Publishing and Digital Humanities at Portland State University.
Boost your understanding of consumer segments and markets
Looking to better understand a consumer segment like Gen Z? The contexts, consumers, and communities that shape book culture are our specialty.
- Library engagement
- Book piracy
- Media identities
- Book discovery
- Digital media environments
- Subscription culture
- Marginalized readers
Examples of topics
✓ Book contexts
✓ Book consumers
✓Book communities
In the News
Books and Looks: Gen Z Is ‘Rediscovering’ the Public Library
Gen Z and Millennials Visit Libraries at Higher Rates Than Older Generations
Book Pirates Buy More Books, and Other Unintuitive Book Piracy Facts.
Gen Z and Millennials Have an Unlikely Love Affair with Their Local Libraries
PLA & Pacific Northwest Spotlight: Publishing in the Pacific Northwest
Who Engages with Books and How?
Testimonials
“We are very fortunate to have these two stellar researchers engaging with, writing about, and presenting on such critical topics. It has been a pleasure working with them” – Daniel B.
“The program would not have been as strong without them” – Amber S.